When you work for yourself, chances are there aren’t a lot of opportunities for promotion. Or there are, but they look a lot different than your traditional corporate promotion and they don’t always serve as the most accurate markers of success and development.
For example, there are some limited opportunities for promotion with my teaching company in that some teachers are invited to take on non-teaching rolls with the company. It’s a great way to add a little extra work and experience when you get these additional roles , however they may not satisfy the ladder climbing itch the way a traditional promotion does.
That’s why I want to take a second to talk about the value of Goals. Goals give us something concrete to work towards, encourage us to plan for accomplishment and to always have a plan we are paying attention to. Reaching a goal gives us a moment when we can pause and celebrate our success.
Did you want to connect with a certain number of new clients this month – and successfully do so? Share that news with your partners or family and let them congratulate you.
Did you want to grow your social network reach by a certain number of followers and have you met that goal? Take a moment to thank those who follow you with a little #humblebrag post!
These goals help you stay focused and give your work purpose and meaning in the context of your life.
Accomplishing goals also provides the opportunity to set bigger and more ambitious goals. Much like being given a bigger role in a traditional company, feeling that bigger goals are possible for you satisfies a sort of constant growth and promotion desire. For example, if my first goal is to reach 100 followers on instagram by the end of the month and come the end of the month I have 125 followers, perhaps my next goal will be to reach 250 in a month. Seeing success will allow me to make data-based decisions about my capabilities and see my capabilities grow through my data.
Without goals we are working solely to make money and pay bills. Ultimately this is unavoidably important but it isn’t enough to motivate us. I want to pay my bills comfortably as much as the next person but working from home and not knowing why I’m doing it other than to continue existing becomes lonely, tedious and isolating.
We crave purpose, meaning and accomplishment and we can infuse our gig-to-gig life with these elements when we set and aggressively pursue goals that mean something to us!
What are your goals? How do you measure success?