I am still learning on my entrepreneurial journey. The blog is launched, posts are becoming more regular, my social media presence is growing and in every week there are lessons learned.
I share these lessons as I learn them to become the resource I crave and build my identity within this industry. I’ve talked before about following good advice and where to start. Today I want to talk a little about being valuable versus being accessible.
The thing is that when we start blogging, or really when we start any online project we might secretly dream of overnight fame. Wouldn’t it be nice if we woke up and tens of thousands of people had “liked” and “followed” us?
Sure, it’d be nice but not realistic in the least.
After all, what makes people follow you? If you read the how-to guides floating around for Instagram right now the biggest thing most of them say is be consistent. It’s good advice but it’s leaving something out. Be valuable.
You can post all day long, on a consistent schedule but what are you posting? You want to be consistently valuable as much as you are consistent with anything.
The online world will demand your accessibility – people will message or comment at all hours, they’ll forget about normal family schedules and just see you as totally available to them. There’s a lot you can do too, to foster your relationships and availability is the easy part.
The true art is in being out there and giving people content that they actually want.